Monday, July 02, 2007

Pop music will eat your soul

In case any of you needed another reason not to listen to Fergie, here's a new one.

The Times is reporting that the formerly methed-out pop star was recently paid nearly $4 million to incorporate the Candie's clothing brand into the lyrics of her songs.

Now, I know rappers and other performers, including The Dutchess herself, have been doing this for years, but this is the first time it's been reported that someone was actually paid to do something like this.

“With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan,” said an executive at Interscope, Fergie’s record company in Los Angeles.

“Candie’s will reach teens, but it has no say over exactly what Fergie will sing, or when. Fans might think she is just singing about candy. But it’s got to work in the song. Fergie does not sing jingles.”

Yeah. Right. So what do you guys think? Is this no different than P. Diddy swilling Cristal in his videos, or does it worry you for the future of what's left of the "music" business?

1 comment:

Unknown said...

I don't consider this to be a good move on candies part. I mean, I'm almost positive that Fergie can't even spell Candy.

"to the K, to the A to N D Y, I LOVE KANDY!